The effect of entrepreneurial and learning orientation and entrepreneurial self-efficacy on business performance: A case study

Nowadays, changes in the field of competition and environmental uncertainty have led executives to pay more attention to factors affecting performance in order to take the advantage of leading opportunities in global markets. The purpose of this study was to investigate the effect of entrepreneurial orientation, learning orientation, and entrepreneurial self-efficacy on business performance.

This applied-descriptive study was conducted on managers, administrators, supervisors and experts of Samen Pharmaceutical Company in Mashhad. The population consisted of 187 people, 132 of whom were selected through stratified sampling method. Data were collected by using a standard questionnaire, the construct validity of which was assessed through confirmatory factor analysis. The reliability of the questionnaire was calculated as 0.8 using Cronbach's alpha. The data were then analyzed by SPSS and Amos software.

According to the findings, entrepreneurial orientation and entrepreneurial self-efficacy directly affected the business performance (with coefficients of 0.18 & 0.33, respectively). Learning orientation (with a coefficient of 0.22) influenced organizational learning which affected business performance with a coefficient of 0.40. Moreover, entrepreneurial orientation, learning orientation, and entrepreneurial self-efficacy influenced business performance through organizational learning (with coefficients of 0.20, 0.08, and 0.16, in that order).

An increase in organizations’ desire for entrepreneurial and self-efficacy enhances learning and leads to a better performance.