The role of cognitive and aesthetic components of media literacy in the development of social capital among Tehrani citizens

Media literacy as a strategy has to be implemented in the country after it has become known as a necessity for promotion in the country in order to benefit from the effective and effective use of the media and reduce its destructive effects, and it should support a scientific consensus. This was the motive for critical thinking and the formation of sprawling sphere in the media field, which gave a special look to this issue. Using a questionnaire, three components of trust, participation, social capital and social and social components and two cognitive and aesthetic components Media literacy was tested. The result of the research shows that there is a direct and significant relationship between the ethical dimension of media literacy and social capital, that with the rise of the ethical dimension of media literacy, individual social capital also increases. The moral dimension emphasizes the ability to understand and retrieve the hidden values in the media message. The next sense sense of media literacy that forms the periphery of the outer layer, where the audience is exposed to media messages through one of the five senses, is the cradle of Marshall McLuhan's theory, which states: "Each medium along One of the five senses is human."