Social Semiotic Analysis of women in the pictures of kid’s Story Book/Hobby

Regarding the role of kid’s hobby books in socializing next generation, methodological analysis of them is highly important. It is debated generally in the field of social science and specifically in the field of women and gender studies. Children are unintentionally exposed by values, attitudes and approaches which are presented in text and beyond that the pictures. Even as kids, they are more receptive to pictures. Due to this, unprecedentedly this article focuses on picture of kid’s book to analyze their technically. The research investigates awarded kid’s book from the Children’s Book Council of Iran during 1963-2017.Methodologically social semiotic is applied to explore meaning making out of pictures. The findings indicate the up and down of the picture’s themes and personages whom are characterized as women. Moreover the social roles of women are introduced and the implicit values are discussed periodically. The result suggests how nongovernmental actors have followed the dominated gender ideology in kid’s books.