The Role of Green Entrepreneurship on Environmental Performance «Based on the Model of Self-Organization»

The importance of the term green entrepreneurship in the fields of entrepreneurship and environmental economics is to the extent that environmental economists, on the one hand, consider market failures to be the most important causes of environmental pollution and on the other hand, entrepreneurial literature suggests that market failures play an important role in exploiting new opportunities offered by leading entrepreneurs. In this paper, we introduce green entrepreneurship and its role in improving environmental performance under the self-organization model cycle. Subsequently, the key elements of this cycle, such as related institutions and rules, efficient technology, and performance improvement, are discussed. Moreover, models for green entrepreneurship discussions, attention to environmental technology and the impact of institutions (laws and markets) have been the focus of the results of this research.