Design of the pattern of sports tourism development with the AIDAR advertising framework in a variety of mass media

The present study aimed at designing a sports tourism development model with the AIDAR advertising framework in mass media. The research method is combined and field-based. The statistical population consisted of the experts of sport and championship and tourism experts. In the qualitative section, 384 people were selected using the targeted sampling method and the snowball, and in the quantitative part according to Morgan table. The instrument for measuring this research in the qualitative section was a questionnaire and in the quantitative section, a questionnaire from the qualitative section was used. After theoretical saturation, a factor analysis was confirmed and media impact questionnaire on sport tourism development with the AIDAR promotional framework of 5 components and 41 items was obtained and reliability was obtained by 0.89 Cronbach's alpha coefficient. K-S, exploratory factor analysis and Friedman test were used to analyze the data. Structural equation analysis method was used to model the model. All statistical operations were performed using SPSS version 22 and Amos software. The results of the research showed that there is a significant difference between the factors influencing the development of sport tourism with the AIDAR advertising framework and through the media from the point of view of the research samples, so that from the perspective of the sample of research, the "knowledgeable roles" have the highest rank and "role" Action Plans (Buying) "ranked the lowest in the factors influencing the development of sport tourism with the AIDAR advertising platform and through the media.