Segmentation of Inbound Medical Tourism Market of Iran based on Psychological Variables (Case Study: Selected hospitals in Tehran)

Nowadays, medical tourism has become one of the most important types of tourism, to carry out its effective activity, research in this field is necessary. This research has been done to declare the inbound medical tourism market of Tehran as much as possible. Since one of the convenient tools for identifying and studying the market is segmentation, the basis of this research is segmentation using tourist clustering. For this purpose, 151 questionnaires were completed by foreign patients in selected hospitals of Tehran (Moheb, Mehr, Pars, Asia, Laleh and Royan Institute). The results of the questionnaires were analyzed using confirmatory factor analysis and finally, four different clusters of medical tourists were identified with the names of totalitarians, quality- seeker individuals, people with banned treatment, and people seeking treatment.