Ethics in Social Media

Facebook, LinkedIn, Twitter, Instagram, and other social media have radically changed the ways in which organizations, groups, and individuals spread, share, and discuss ideas and information. They provide platforms for expressing opinions very rapidly to a wide audience, without interference from an editor or a group of editors. With traditional platforms like newspapers, radio, and television, the steps from formulating a viewpoint to reaching an audience with it tend to be complex and slow. The sender will usually have to convince someone with editorial powers that the message is worth publishing. This is not so with social media, where each person can be his or her own editor and immediately release personal content to an audience. From an organizational perspective, the dramatic changes in publicity options create a range of ethical challenges. This chapter provides a preliminary categorization of ethical dilemmas for users of social media based on input from professionals who are engaged in digitalization processes in their organizations.