Presentation of a qualitative model for developing strategies for adventurous sports tourism

The purpose of present study was to explore a theoretical construct and present a comprehensive theory for developing adventurous sports tourism in Ardabil province.

Research method of the study was a qualitative model using grounded theory approach. Statistical population of the study consisted elite and executive professionals of university in the field of sport management and tourism in Ardabil province. Twelve participants were selected for unstructured in-depth interview based on purposeful and snowball sampling. Interviews were conducted to lead the data to theoretical saturation utilizing 4 content analysis and interviews. Interviews were recorded by audio files and then analyzed with Nvivo10 software. Data were simultaneously analyzed applying a set of open encrypted, selection, theoretical coding and notebook report in this regard. Validity and reliability of the coding were confirmed by quality control of qualitative researches. Analysis was conducted systematically by using Tem analysis method.

These categories included 7 sections based on the main themes and sub-themes divisions. Some factors such as political and legal, notification and propaganda, environmental and infrastructure, economic, managerial, security, cultural and social ones considered as major categories among them. Finally, an ultimate model was delivered for each of main themes and sub-themes. Thereby, an abstract theory and construct was presented in regard to developing strategies for adventurous sports tourism.

The findings of present study revealed appropriate strategies for incoming policy making and planning which can expedite adventurous tourism development in Ardabil province.