Determining Factors Influencing Foreign Health Tourism Demand in Different Regions of Iran

Various demographic, economic, geographical and regional factors and lifestyle affect health tourism.Given the potential of Iran as one of the health tourism regions and hubs of the world, it is necessary to know the factors affecting health tourism attraction in different parts of Iran.In this dissertation, considering the available statistics, two groups of health tourism areas including areas with medical tourists and areas with health tourists from foreign tourists were examined.Based on the field method and hierarchical analysis, it was concluded that the first 10 factors affecting the demand for medical tourism in the areas of medical and medical system are:Visa services and terms, relative prices (exchange rates), amount of personal income disposable, entry and exit rules and conditions and political and communication conditions with Iran, cost of living, treatment costs, waiting time for service, doctor's reputation and specialty, and The first 10 factors affecting the demand for preventive tourism in areas with natural resources and appropriate climate are: Relative prices (exchange rates), transportation and travel costs, medical facilities, standard accommodation, health tourism facilities, accommodation costs, the cost of health services, the amount of disposable personal income, entry and exit regulations and facilities Between tourism agencies and medical centers. What they find in examining the factors affecting tourism in different regions is the high importance of tourism costs and quality of services that should be considered by policy makers.