The Impact of Learning Orientation on New Product Development Performance with the Mediating Role of Open Innovation

The present study aimed to analyze the effects of learning orientation on new product development performance with an emphasis on open innovation (Case study: Parmida Rubber Industries company, Semnan, Iran). To this aim, after reviewing the literature in the fields of learning orientation, new product development performance, and open innovation, the conceptual model and research hypotheses were developed. The present study is practical in terms of purpose, cross sectional in terms of time, qualitative in terms of variables, descriptive survey in terms of research design, and causal correlational. The statistical population consisted of 55 experts working in research and development, marketing and sales, and production units of Parmida rubber factory selected using census method. Data were collected using a researcher made questionnaire based on the five-point Likert spectrum. Face and content validity of the questionnaire and its reliability were confirmed by academic experts. Descriptive and inferential statistical tools including factor analysis, path analysis and model fit were used to analyze data, respond to questions and examine research hypotheses. Partial least squares method was used to analyze data in SmartPLS software. Findings indicated that there is a significant correlation between learning orientation and new product development performance. One can confirm that open innovation acts as a mediator in the relationship between attitudes toward learning and new product development performance.