The Conceptual Model of Water Communication; The Potentialitis of Communication to Manage Water Crisis in Iran

It is well known that environmental problems, including water crisis, nowadays are much important to natural science as to social science. This research is to study the theoretical relationship between communication and water and the potentialities of water communication as an interdisciplinary area to manage water crisis in Iran. Herve-Bazin ' water communication model as a suitable pattern for depicting the theoretical approaches explaining water communication issues, considers this discipline as an intersection of environment communication, development communication, risk communication, health communication, science communication, public communication, political communication, law and responsible communication. Explaining the various aspects of water issues in Iran, this paper proposes a promoted model containing different theoretical areas on water communication. At the end, it concludes that Iranian environmental journalists and media activists can change the constructivist approaches to water crisis and catch more attention to social and cultural aspects of water crisis by focusing on the strategic communications in designing messages related to water crisis in media outlets.