National branding has been steadily growing in various areas over the recent years, and the fact that Iran is an entrepreneur, creates the incentive for, so that it can be applied The country diffrentiation and the attraction of the elite and the top –talented national and and foreign pepole. Accordingly, the present study aims to design a national brand model in the field of elites and the top – talented people in the field of science and technology. The statistical population of the research includes elites, managers and assistants of the National Foundation of the Elites, and professors and researchers. 14 people were purposefuling selected as the research sample. Data collection tools were library studies and semi-structured interviews with experts. The data analysis was carried out using a qualitative approach, i.e. the Grounded Theory Method and the coding process was performed in three stages: open, axial and selective coding. Based on this, each component of the coding paradigm of the narrative and the model of branding in the field of elite and superior talent were drawn and at the end of the theory based on 6 general theories were created.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.