The Study of the Effect of Social Responsibility on Organizational Reputation with an attention on the Mediator of Social Trust (A study Of The City of Bam Utomoil Factury Modiran Khodro Company)

Social responsibility is a key factor in the survival of any organization or company that has received special attention in recent years. The research is applied in terms of purpose and in terms of descriptive-correlational survey. The statistical population of the study consisted of 35 employees of Modiran Khodro company which randomly and according to Morgan table the sample consisted of 32 employees. To collect data from Social Responsibility Questionnaire (Adapted from Sarmad et al, 2011 and Carroll, 1999) and Organizational Reputation Questionnaire (Luoma-Aho Standard 2008) and Social Trust Questionnaire (Adapted from kafashi, 2010 and SafariNia & Sharif), Data was analyzed using Spss24 and Smart Pls3 softwares. The reliability of the questionnaire was confirmed by Cronbach's alpha (respectively 0.860, 0.910, 0.843) and its reliability and validity were confirmed by convergent and divergent validity. The results of this study showed that social responsibility has a positive and significant effect on organizational reputation. Among the dimensions of organizational reputation, efficiency (0.50) and respect (0.44) were the most influenced by social responsibility. Regarding the effect of social trust on organizational reputation, the research findings showed that among the dimensions of organizational reputation, respect (with coefficient of impact intensity of 0.58) and service (with coefficient of impact intensity of 0.59), the most influential of social trust.