Using the Multi-Stage of Integrating Approaches Data Envelopment Analysis (DEA) and Balanced Scorecard (BSC) for Enhanced Performance Assessment

The present study aims to provide a framework for evaluating the performance of the organization using two prominent methods of data envelopment analysis and balanced scorecard, so that the organization can implement the process of performance evaluation with comprehensive and comprehensive metrics that translate strategies and long-term objectives of the organization. In this research, the efficiency of 20 branches of Sina Bank using indicators that were selected according to the strategies and long-term objectives of the organization in four stages using the DEA model in each of the four perspectives of the balanced scorecard based on the cause and effect relationships of the four perspectives was calculated. Then, the efficiency of the branches is calculated without considering the cause and effect relationships of the four perspectives of the balanced scorecard and the dynamics of the internal organization processes. After determining the efficiency of the branches, for inefficient branches in each of the four perspectives of the balanced scorecard, the benchmarks were introduced from efficient branches and performance improvement solutions were presented for inefficient branches.