The Ranking of Management and Professional Factors of Sports Clubs of Private Sector in Kermanshah City

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The aim of this study was to rank management and professional factors of sport clubs of private sector in Kermanshah city. The Survey of the Health and Fitness Industry (SHFI) (in two versions: one for managers and the other one for clients) was used. The validity of the questionnaire was confirmed by 12 sports management professors. The reliability of the questionnaire was determined by Cronbach's alpha as 0.7 and 0.83 for managers and costumers respectively. The statistical population consisted of all managers and clients of sports clubs of private sector in Kermanshah city. The clubs were selected by stratified random sampling method (70 clubs) and the final sample consisted of 70 managers and 400 clients. The obtained data were analyzed using descriptive statistics and non-parametric Friedman test was used to rank the results. The results indicated that from the club managers’ perspective, communication and managerial skills was the most important factor to manage a club. Appropriate equipment along with qualified coaches were identified as the most important factors to prefer a club by the clients. Although some improvements appeared in this industry, there are still problems hindering this industry from developing in future.

Language:
Persian
Published:
Journal of New Trends in Sport Management, Volume:3 Issue: 8, 2015
Pages:
29 to 39
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