An Assessment of Behavioral Intentions of Spectators of Iran Handball Premier League Based on Functional and Result Quality

The aim of the present study was to assess behavioral intentions of spectators of Iran handball premier league based on functional and result quality. This study was a descriptive survey research. The population consisted of spectators who participated in the games of 4 handball teams of Iran premier league in 2014-2015 season. Based on Cochran (α=0.05), 380 spectators were selected as the sample. Theodorakis et al (2012) Questionnaire was used to collect the data. The face and content validity of the questionnaire were confirmed by 10 professors and handball experts. The internal reliability was assessed using Cronbach's alpha (α=0.91). Pearson correlation coefficient test and multiple linear regression were used to analyze the data (P≤0.05). The results of multiple linear regression showed that result quality (β=0.232) and functional quality (β=0.318) could predict 0.170 percent of the variance of spectators' behavioral intentions. Therefore, the officials and tournament organizers should pay more attention to functional and result quality to attract more spectators to sport halls.