Codification of Perspectives and Strategic Plan of Sport Department in Islamic Azad University with Balanced Scorecard Approach

The aim of this study was to codify perspectives and strategic plan of Sport Department of Islamic Azad University using balanced scorecard (BSC) approach. The statistical population included chief officers, physical education authorities in provinces, professors and doctorate students (n=91). 12 subjects in qualitative section and 79 subjects in quantitative section were selected by census sampling method. In order to collect data in quantitative section, a researcher-made questionnaire was used; the validity was confirmed by sport management experts and the reliability was confirmed by Cronbach’s alpha (α=0.87). Also, in qualitative section, interviews and strategic meetings were used. For data analysis, the Chi Square test, Kolmogorov-Smirnov test and Cronbach’s alpha in quantitative section and the interviews and strategic meetings in qualitative section were used. The results showed that the Sport Department had 4 financial perspectives, customer, internal processes, learning and growth, 27 strategic plans, 63 measurements, and 238 actions. Also, there were cause and effect relationships between perspectives and strategic plans and finally codified perspectives, strategies and strategic plan can implement strategies of Sport Department in Islamic Azad University.