The effective factors of Sponsorship from Sport for all in Iran: A Qualitative Study

The purpose of this study was to investigating effective factors of sponsorship from sport for all in Iran. This research was a kind of exploratory research and it was of a qualitative nature. Data were collected using study of documents and in-depth and semi-structured interviews and with 21 experts, faculty members and executives of public sport who were selected by purposeful sampling and using snowball technique and it continued until the theoretical saturation. Based on thematic analysis, data were coded and analyzed. In a thematic analysis, the data from the interviews with the experts were coded into the research topic. Then, in two stages, the initial concepts were developed. In the first stage, 64 concepts were extracted from the interviews with the experts. These concepts were coded in the second stage for greater coherence and for better analysis and interpretation in the form of 12 more abstract concepts under the heading of financial support infrastructure, Economic factors, management factors, sponsorship culture, government factors, human resources, competitive advantage, Social factors, legal factors, media factors, Political factors and organizational factors. Next, 12 concepts generated in the secondary coding process were categorized into 9 major categories or themes. These major categories (themes) in terms of being abstract are at a higher level than the concepts of the preceding stage. According to the results of the research managers of sport for all can show sport, concepts and categories identified in your future plans in order to better financial support of sport for all.