Designing Strategy Map of Sport Sciences Research Institute using Balanced Scorecard Technique

The purpose of this research work was to design a strategy map for the Sport Sciences Research Institute in Iran using the Balanced Scorecard (BSC) technique. Metodology: This research work is based on a descriptive strategy, and it is applied in terms of purpose and falls within the scope of the organizational studies. The Steering Board of the Sport Sciences Research Institute (SSRI) convened and laid out the strategies of the institute based on the four perspectives of the balanced scorecard model (financial, customer, learning and growth, and internal process). Measures related to the strategies were selected after reviewing the documents and performance appraisal criteria of upstream and similar organizations. Then following a survey of the SSRI stakeholders, these measures were confirmed. Eventually, the quantitative targets, measures, and initiatives were defined, which were then approved by the Steering Board.

The results obtained showed that two strategies were based on the financial perspective, five strategies were based on the customer perspective, four strategies were based on the internal process perspective, and one strategy was based on the growth and learning perspective. In addition, there were 15 measures and 19 initiatives in the financial perspective; 55 measures and 54 initiatives and innovations in the customer perspective; 66 measures and 52 initiatives and innovations in the internal process perspective; and five measures and eight initiatives and innovations were in the growth and learning perspective.

The results obtained show that what is gained by maintaining the measures is a tool for assessing the performance of SSRI, which could be used to achieve the organization's strategic goals.