Reflection of Users Interactions in the Design of Drug Container for the Elderly Using Kansei EngineeringMarzieh Allahdadi1**, Marzieh Ramezani2

Studies have shown that older people are more likely to become infected with chronic diseases than other age groups. Medication is common in the elderly. The variety and routine changes in the lifestyle of the elderly also have a major impact on the way in which drugs are used. Taking medication is dependent on the association between the user and the drug more and more. Drug packaging is one of the most important factors that plays an important role in this interaction. The purpose of this study is to examine the drug container among elderly people using Kansei engineering and to improve the interaction of elderly people with medication. In this regard, according to the Kansei engineering process, all products related to the study were collected and, according to interactive design criteria, four products were selected from among the products in the market for the needs analysis of the elderly. Using variety of sources, 75 Kansei words were obtained. By selecting 24 Kansei words that expresses the properties of drug container, a questionnaire was developed in term of semantic differentiation. This questionnaire was distributed voluntarily among 21 women (female) from the members of the elderly community center in the city of Ghods in Tehran's 2nd district. Data were analyzed using SPSS software and correlation coefficient. The results of this study indicate that adjectives with semantic correlation coefficients are also related. The findings of this study can help to design the product according to the established criteria.