Green Supply Chain (GSC) focuses on the sustainable economic development, and the social and natural environment. The increase in environmental concerns of the customers, purchasers, societies and government regulations have made companies take measures regarding green supply chain and green innovation. Green supply chain and green innovation cooperate strategically to develop new green products. The purpose of the present study is to investigate the relationship between green supply chain, green innovation, and green performance. This empirical study examines the relationship between green supply chain, green innovation, and green performance in Gold iran Company. The statistical population of the present study includes the employees in Goldiran Company. Structural Equation Modeling and Confirmatory Factorial Analysis were used to investigate the relationship between the research hypotheses. Research findings show that the green supply chain has significant positive effects on green innovation and green performance. In addition, results show that Gold iran Company should consider green supply chain, green innovation, and green performance to improve their performance and products
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