Designing a Sustainable Business Model by Using Soft Systems Methodology and Value Triangle Business Model Canvas (Case Study: Farassan Manufacturing and Industrial Company)

What determines the fate of organizations today, successes or failures is to achieve an appropriate sustainable business model to create value for key stakeholders. Despite this necessity, few studies have been conducted on sustainable business models in the real world based on a standard model. This study has designed a comprehensive model for the Farassan industrial and manufacturing company, one of the active companies in the pipe industry, by using the soft systems methodology and applying the new business model canvas of value triangular. The current research has two aims first, to identify the key components of the model and second, to design an appropriate model to create value for key stakeholders. From a practical point of view, this research achieves a suitable sustainable business model for the Farassan Company and from a theoretical point of view, it presents a new approach to design sustainable business models. As an applied case study, this research can help organizations and industries in the country to create value for key stakeholders such as shareholders, customers, employees, society and environment and to improve sustainable development.