A survey the Impact of Corona Disease (Covid-19) on Business Performance of Small and medium businesses of Ardabil province,
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Article Type:
Case Study (بدون رتبه معتبر)
Abstract:

Today, due to the rapid spread of acute acute respiratory syndrome (coronary heart disease) has led to the spread of the disease around the world. This has created a lot of problems for businesses, including small and medium-sized businesses. Small and medium-sized businesses face large industries and have many advantages over them, including added value, innovation, job creation, and greater flexibility. Accordingly, in this study, it is intended to investigate the effect of corona disease (Qovid-19) on business performance in small and medium enterprises in Ardabil province.The statistical population includes all managers and senior employees of small and medium industries in Ardabil province. The sample size was 341 using Cochran's formula, which was selected based on non-random sampling method. In order to measure performance variables, the standard Ma'mun-Acrosh and Sumerian-Mahmoud standard questionnaire (2010) was used and for Corona's disease (Quaid-19) a researcher-made questionnaire was used. The validity of the questionnaire was examined based on the validity of the structure, diagnostic and convergent and the reliability of the questionnaire with Cronbach's alpha coefficient.The research model was based on the structural equation and software method 8.8 LISREL. The results showed that the positive and significant relationship between corona disease on customer performance was confirmed by the effect coefficient of 0.73 and also the significant relationship between corona disease on market performance was confirmed by 0.69 and positive and significant relationship between financial performance on corona disease and The impact factor of 0.71 was confirmed and finally, based on the research results,

Language:
Persian
Published:
Journal of Accounting and Management vision, Volume:3 Issue: 24, 2020
Pages:
83 to 93
magiran.com/p2126638  
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