The Impact Of Women Entrepreneurs Social Networking On Job Motivation: The Mediating Role Of Entrepreneurial Alertness

The purpose of this study was to investigate the impact of social networks of female entrepreneurs on job motivation with the mediating role of entrepreneurial alertness. The statistical population of the study includes all the 148 female entrepreneur business owners at the Thirteenth Women Entrepreneurship Development Conference. 106 of the introduced women were selected as sample by using simple random sampling. The current research in the terms of purpose was an applied research and it was a descriptive-survey regarding the data collection. The essential data has been collected by questionnaire administering. The data analysis was conducted via the structural equation modeling (SEM). The results of the research indicated that the social networks of female entrepreneurs had a positive significant effect on entrepreneurial alertness and their job motivation. It was also concluded that social networks of female entrepreneurs had indirect effects on job motivation through the mediating variable of entrepreneurial alertness. Regarding the relationship of entrepreneurship women's social networks to their job motivation, women could improve their business performance and motivation through extended and effective communication in the social networks.