Surveying the Effect of campuses as a stimulant projects in urban areas Case Study: The Impact of the Tehran Art University (National Garden campus) to the surrounding urban area

Nowadays urban stimulant projects are known as a new urban redevelopment strategy. These dynamic strategies are affecting their surroundings and they can help the revitalization objectives. They can improve the existing physical conditions of urban areas through redesigning or renovating. The higher education institutions as part of the thriving urban areas are known as one of the most effective stimulant projects for sustainable urban developments because of their cultural potential and providing significant services at the society level. This research seeks to determine whether the University of Art as a stimulant urban development project will affect its surrounding area (after completing development in National Garden). Analytic and descriptive methods have been used in this research and the statistical population includes experts and stakeholders groups. In total, 300 samples are considered for the statistical sample for all groups and the cluster sampling and simple sampling methods are used. Theoretical studies show that criterions and/or indicators such as Promoting social capital, increasing investment and public participation, creating positive norms, changing the environmental behavior of citizens, increasing the visitor's presence, mobility of human capital, branding and symbolism can be the important effects of exercising urban stimulant projects. Results show both groups consider that the university has had a significant effect on the physical factors, infrastructures and attitudes changing to the environment and it has had the least effect on the economic development. And also both groups believe that the role of university for improving engagement between people and urban managers is low.