The Explanation of decision making process in establishing of the entrepreneurship in rural areas, with emphasis on gender approach (Case Study: Rural souleghan)

The aim of this empirical research is to analyze the factors influencing women's decision- making regarding adopting the entrepreneurship. In another word it evaluates the main factors which are effecting on extension of innovation adoption finalizing the adoption of entrepreneurship between rural women. The research concentrated on research in villages such as of Kan district that have considerable amount of entrepreneurs. The data has been collected by questionnaire on the base of Likert model and the documentary method as well, interviews . All entrepreneurs' women in the research area have been chosen, so no random selection is used. The statistical population of the research is the entrepreneurs family who growing and selling plants and flowers and living in 4 villages of the souleghan district.The research statistical population is 2,713 people, which include 667 households in the study area. All recipients of entrepreneurship and innovation that living in the 4 villages of Kan- souleghan are included in the sample population of the research ,that they are about 82 men and their wives.The data has been collected through the field work and library- base .they have been collected by questionnaires, interviews, books and various methods. The results shows that the family and social factors and personality of respondents have a greatest impact on the decision-making process of women in accepting an entrepreneurship, as well as their speed to make a decision. Finally, in the next step economic factors play a considerable role in this process and to their acceptance of an innovation.