The effect of startup accelerators on product performance With the role of creative leadership moderator

The purpose of this study is to investigate the impact of startup accelerators on their performance with a moderating role of creative leadership. Without use of creative processes and innovation, the new product is doomed to destruction. Managers drive innovation by linking community needs to new product development opportunities. This study, considering 112 knowledge-based companies in Iran, explored the importance of engaging the creative process in new product performance. Data were analyzed using the questionnaire using pls software. The results indicate that all factors affect the speed of new product development. The factors accelerating the pace of new product development are improving the performance of new product development. Increasing the speed of new product development, reducing the production cycle time by maintaining good quality and high reliability. The speed of new product development reflects the power of adaptation to the changing environment of the company. Creative leadership has a positive moderating role in the relationship between components of the creative process interaction on new product development performance. Managers and leaders support new ideas from the idea start-up stage to the commercialization stage, ensuring success in the creative process and better performance of the new product development.