The motivations of doing cosmetic surgeries in married women: a qualitative study

The aim of this study was to investigate the causes of doing cosmetic surgeries in married women.

The research design was descriptive. The statistical population of the study consisted of married women who had performed cosmetic surgery. An in-depth, unstructured interview was conducted to collect information from 21 married women who were undergoing a cosmetic surgery. The data were analyzed using the foundation data (coding) method.

In the present study, participants' interview analysis led to the identification of 416 primary codes, 21 subcategories, and three main categories, including individual, marital-family, and sociocultural contexts.

The desire for cosmetic surgery, on the one hand, has been influenced by individual factors, such as mischief, the negative image of the individual towards herself and et al. On the other hand, it has been influenced by family-marital factors such as the perception of repetition for the spouse, humiliation by the spouse and family and, also, influenced by socio-cultural factors such as the role of peers and friends and the role of media models.