Evaluating the Feasibility of Tourism Development in Tehran City Using Outsourcing in Cultural Heritage and Tourism Organization of Tehran

Today, the managers of organizations look for a logical proportion between maximizing the income in relation to a certain level of using the workforce. Outsourcing is a proportion which brings the most efficiency for the organization with the least costs. The aim of this paper is to do a feasibility study for tourism development by the use of outsourcing in Cultural Heritage, Handicrafts and Tourism Organization of Tehran City, which was done using an exploratoryanalytical combinatory method. The statistical population of the study includes experts from the Cultural Heritage, Handicrafts and Tourism Organization, chosen by the Delphi method. After extracting the items from the comments of these experts, a questionnaire was designed and after confirming the validity using formal validity and the reliability of the questionnaire using Cronbach's alpha which was .951, the questionnaire was used in the study. To analyze the data, Statistical test were utilized. The results show that the activities of managers, standardization, advertisement, marketing, cultural heritage, archeology, supervision, protection and security, granting and renewing licenses, training, research and tourism, investigating the complaints, archaeological restoration, documentation, activities related to the museums, investigating and identifying the environment and historical monuments, and mapping the cultural heritage can be outsourced. Among all these activities, investigating the complaints is the best to be outsourced. After prioritizing the importance of all the activities, advertisement and marketing are considered as the important activities to be outsourced which can be very effective in the development and expansion of tourism in Tehran City.