A Semiology Approach to Analysis of Form in Contemporary Architecture

Contemporary architectural forms created by various ideas and design techniques have become possible with the advances of computer simulation technology and through construction methods allowing the effective production of repetitive and variable forms with intended materials. Most of these architectural forms are perceptively being simulated and individualized in urban settings. These architectural forms with simulated images reflect the current consumer-oriented society in most countries including Iran. In this research, it is attempted to discuss the role of digital design techniques, as a tool for the active creation of simulated forms in contemporary architecture of Iran, with a semiology approach to the characterization of form in mega projects designed and constructed in urban areas. This approach establishes an association between the images of superficiality and the human sensory experience in a social context, leading to the emergence of innovative forms in contemporary architecture. The results revealed that with the utilization of digital design techniques to produce simulacra, younger architects of Iran have reconfigured the perceptions about architectural forms, thereby enhancing their performance as a landmark in urban settings