Relation between Ethical Marketing and Online Businesses

Modern businesses in new era seek to utilize state of the art technologies via electronic commerce and to integrate it with real world. Therefore, this study was analyzed with the aim of identifying the dimensions of ethical business and its relationship to online business.

It is a descriptive-correlation research. Statistical population includes individuals who has experienced online purchases from online stores at least once. 302 questionnaire were evaluated.  Data were analyzed by Pearson correlation test.

The main hypothesis and the fourth and fifth sub-hypotheses of this study were confirmed. But the relationship of honesty on online business as the first sub-hypothesis, the relationship of fairness on online business as the second sub-hypothesis, the relationship of responsibility on online business as the third sub-hypothesis are not significant and were not confirmed.

Based on the research findings, which confirmed the conceptual model presented, it showed that there is a significant relationship between ethical business and online business.