The Effect of Gamification on the Digital Evolution of Organizational Employees

The most recent management approaches of empowering are developed on the basis of providing learning opportunities for the achievement of shared goals. Gamification is a skill-centered activity that helps organizations gain the advantages of correct working behavior, even in the absence of external mediators. Gaming mechanisms and techniques, as applied plans, can be employed in non-gaming situations. They can also be applied to increase operators’ engagement and motivation to achieve goals. As digital culture and skills are the most important obstacles to the success of digital transformation, this technology can be used to dramatically change the organizational operations focusing on transformational technologies. This research is aimed at investigating the effect of factors which influence this technology in the digital transformation of organizational human resources for increasing employee commitment and reduce their transformation and change in the organization. This research is based on technology acceptance study model of Wixom & Todd which relates to Davies’ acceptance model. This is a survey-descriptive study whose unit of analysis of technology includes employees of Payam Noor University with at least one year of service experience. Research population includes 230 employees of whom 144 are selected by purposive random sample. A questionnaire was used to collect data after holding workshop. Cronbach's alpha coefficient was computed for testing the reliability, and for testing the normality of the data, the Kolmogorov-Smirnov test was employed. To test the hypotheses, multivariate linear regression was used. The results indicated that the highest percentage of variance predict the highest benefits on behavior tendency. Therefore, strengthening the two main decision structure results in strengthening the behavior tendency of employees who lead technology usage, while increasing innovation features by itself results in increasing two main structures.