Designing model for Investment Attractivness of Iranian Free Zones (Anzali Free Zone)

It has always been one of the most important factors for economists to identify the relationship between foreign investment and domestic market attractiveness.Therefore, identifying the factors affecting the investment attractiveness and market attractiveness of these areas can have a direct impact on the volume and volume of trade in the country.This issue has been the main reason for doing this research and trying to identify and present the pattern of factors affecting the attractiveness of free market investment in Iran. In this applied study, a sequential mixed approach has been attempted to formulate an initial model by examining the literature on the basis of the data theory based approach of Free Zone Market Attraction Factors. Then, by presenting this conceptual framework to the experts and using in-depth interviews, their expert opinions on the pattern of investment attraction factors in the Free Zones market of Iran were extracted. In the quantitative part, the results obtained from the experts were evaluated with the opinions of executive managers, experienced people and Owners of industries in Anzali Free Zone in order to elaborate the relationship between dimensions, to design the model of “Investment Attraction Factors”.Finally, the indicators of "demand", "competitiveness", "business convenience", "investment attractiveness" and "purchasing experience" were identified as the most important factors in the attractiveness of the Free Zoneof Iran (Anzali region),which based on these indicators, solutions were proposed to improve the attractiveness of the Anzali Free Zone Investment Market.