Designing System Dynamics Model of Crowdfunding Diffusion in Iran
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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Considering the problem of funding start-ups because of their nature, some entrepreneurs developed crowdfunding in which funding is done via the Internet and social network instead of traditional methods. Crowdfunding is a complicated and dynamic phenomenon due to the fact that it has many models with distinctive characteristics, numerous stakeholders with different intentions, interdisciplinary nature, and differences in various countries due to diverse cultural, social, economic and technological conditions of such countries. In addition, studies conducted on this method are not significant in number and they have been conducted in an exploratory and partial manner so as to offer a preliminary understanding. As a result, it is necessary to adopt an approach capable of understanding complex-dynamic phenomena so as to be able to explain crowdfunding. The present paper designs a system dynamics model of crowdfunding for support of new Iranian knowledge-based IT start-ups so as to highlight the complexities and dynamics of the method. The sources for the development of the model include relevant literature (document model building), public opinions (crowd model building) and experts’ viewpoints (group model building). The results of model simulation suggest that the revenue of the platforms in their expansion, the existence of monitoring mechanisms, evaluation, and screening in the platforms have a significant effect on increasing the attraction of investors and capital, but activity in social networks is not very effective.
Language:
Persian
Published:
Journal of Modern Research in Decision Making, Volume:5 Issue: 2, 2020
Pages:
49 to 80
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