The understanding of economic relations in the context of family firms is correlated with the pattern of management, their entrepreneurial and heritability characteristics. The purpose of this research was to study the behavioral patterns of Haj Khalifa's and Sons' management of sweetmeat as a successful family owned company in Yazd. The expression of the characteristics and the space of social, cultural and managerial relationships in this family firm and the reasons for its historical success as a brand has been the central issue of the research. The method used in this research was qualitative method of ground theory which was conducted through targeted sampling among 11 managers and confectionery staff of Haj Khalifa and boys. The results of this study show that the fragmentation from the total number of interviews conducted consists of 14 selective categories and one main category that has been the final explanation of the logic of the behavioral behaviors and the pattern of pastoral management of Haj Khalifa and boys; these categories include selective categories of "customer orientation" "Social commitment", "preserving originality and product quality", "creative and participatory management", "importance to the workforce", "updating the production and sales system", "creative and participatory management", "entrepreneurial and innovative personality" , "Family cohesion in corporate governance", "becoming a family business", "providing facilities to the workforce" , "Packaging diversity" and "positive interaction in the workplace", "becoming brand" and a core category of "sustainable livestock entrepreneurship" as the ultimate explanator.
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