Survey of tourists satisfaction with beach sanitation plans; Case Study: Guilan Province

Today, tourism is one of the important sources of revenue and one of the factors influencing cultural exchanges between countries and is of particular importance as the world's largest service industry. Tourism is a complex combination of different activities and intertwining of environmental features, the amount of capacity, the attractiveness of the city to attract visitors and provide services. The purpose of this study was to investigate the tourists 'satisfaction with health plans in Guilan province and to compare the average of tourists' satisfaction with health plans. The research method is descriptive-analytical. The statistical population includes the coastal tourists of Guilan province, but due to the lack of official statistics of tourist number, 324 persons were selected as the sample size using statistical sampling method which does not require statistical population. Cronbach's alpha coefficient, which is 0.961, calculated the reliability and validity of the questionnaire, indicating high reliability of the questionnaire items. Data analysis was done by descriptive and inferential statistical methods in SPSS software. Centrality indices, such as frequency and percentage, were used as part of descriptive statistics. And this research considered t-test and analysis of variance as a section of inferential statistics. The total average of each phase, according to which the highest satisfaction, among the four evaluated dimensions, was related to safety andsecurity which its average is 3.628 and the cleanliness and health was the lowest level with an average of 3.239. Other means, respectively, are Service-Welfare with 3.618 average, Cultural-Social Dimension with the 3.502 average, and Satisfaction plans with 3.497 average. According to the mean of contentment of all 4 coastal sanitation schemes, their satisfaction (Chaf Chamaleh beach sanitation plan) is at a lower level than other beaches. So, caretakers should pay more attention to develop more destinations, attract more tourists and reassure tourists to travel again and offer others to visit these beaches