Constructing and Validating People-Orientation Test and its relation to Service-Orientation in the Maskan bank employees

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The most important backbone of the employee to advance an organization's goals is the principle of humanity and the support that people have for employees. With the penetration of modernity in all areas of society, the vacuum of this principle is increasingly felt in society. People have many criteria. Therefore, the tools necessary to verify this feature must be available to those in charge. Proper customer relationship is one of the requirements of banking. The purpose of this study was to construct and standardize the People-Orientation test in Maskan Bank employees. To achieve this goal, a test with 22 items was constructed. To identify potential problems, the test was administered to a group of psychologists and specialists who, after evaluating the data, eliminated two test items. Then the test was performed experimentally on 50 subjects in the sample group and some of the items were changed. The research was a descriptive, survey study and the final subjects were 1176 employees of the Maskan Bank of Iran, 200 of whom also completed the standardized Service-Orientation Test (Rashid, 2012). Pearson correlation coefficient, Cronbach's alpha, exploratory and confirmatory factor analysis were used to analyze the data. The findings showed that the constructed People-Orientation test measures three factors of public responsibility, empathy, and extraversion. Reliability of the questionnaire was calculated as 0.85 by Cronbach's alpha method. Also, this test showed a high correlation with Service-Orientation Test (0.76). According to the reliability and validity of the questionnaire, it is a good tool.

Language:
Persian
Published:
Quarterly Journal of Management of Governmental Organizations, Volume:8 Issue: 3, 2020
Pages:
137 to 150
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