Investigating and Assessing the Impact of Criteria on the Physical Identity of the Urban Street Walls (Case Study: Hafez Street, Shiraz)

Urban bodies are effective elements that affect the quality of urban spaces, its improvement causes better quality of the city.Streetscape is another main components of urban buildings having impact on visual and physical quality of the building and urban spaces. Resulting in effective decision making by planners. The building's façade, urban walls overlooking the streets and squares are considered as influencing environmental element to improve the physical quality and aesthetic of the urban spaces. The present study, investigate the urban walls and its role in the quality of physical identity of façade. The effective element for the Hafez Street of Shiraz was investigated for the physical identity of the street walls. It was found that how the obtained results canbe used in future research to organize and optimize the street facades.The research implies analytical-applied method, data was collected through questionnaire. The Morgan table has been used to specify the number of questionnaires. The reliability and validity of the questionnaire was confirmed by Cronbach's alpha coefficient. The data analyses were done using Pearson correlation coefficient and SPSS. The findings showed that indicators ground connecting line, complexity and contrast, positive and negative surfaces, diversity of structure, human scale and skylineaccording to visitors, have maximum impact on physical identity of the street walls. The experts viewpoints indicators, diversity of structure, complexity and contrast, ground connecting line, human scale, positive and negative surfaces, and rhythm and harmony have maximum impact on physical identity of the Hafez street walls.