The Effectiveness of Personalized Learning Approach on Media Literacy Based on Cognitive Styles

Applying new educational approaches in media education is essential in higher education. The aim of this study is to investigate the effectiveness of personalized learning which is based on students’ cognitive styles on their media literacy. The experimental design by considering pre-test, post-test with control group and mixed sampling method was applied in this study. The experimental group was instructed with personalized contents, strategies and various task fitted with their cognitive styles and their real worlds, while the control group received the common approach which was one education for all. The result of independent t-test revealed that with %99 Confidence level, there was a significant difference between two groups in learning of concepts and their application in media messages analysis skill. By applying new educational approaches which fit students’ needs, characteristics and their real worlds experiences, mastering media literacy skills and constructing related knowledge structures will be facilitated.