A green sustainable competitive advantage model in cement industry

The aim of this study was to design a model to create a competitive advantage while maintaining the environment. The variables of environmental management system, sustainable green competitive advantage, knowledge management and risk were examined. In this study, four research questions and three hypotheses identified the direction and direction of data collection.The statistical population of the study was cement manufacturing businesses listed on the Tehran Stock Exchange. Research data were collected through questionnaires and financial statements of companies. SmartPLS 3 software was used for data analyzing. The results showed that there is a significant direct relationship between the environmental management system and green sustainable competitive advantage. Knowledge management also has a significant direct relationship with the environmental management system, and through which it has an indirect effect on green sustainable competitive advantage. Risk is directly related to green sustainable competitive advantage, but its moderating effect on the relationship between the environmental management system and green sustainable competitive advantage was not confirmed. Based on the results of the study, it is suggested that cement producing companies (all of which meet ISO 14001) develop and use a systematic knowledge management structure. In this way, they can achieve environmental protection and meet the demands of their stakeholders, as well as achieve sustainable competitive advantage and long-term survival.