Factors Related to Health Tourism Supply Chain (Case Study of Yazd, Iran)

Supply chain management is one of the management approaches to provide products and services to users in a
timely manner. The purpose of this study is to identify the factors related to the Yazd health tourism supply chain using structural
equation modeling.

This study is descriptive. To collect the data, a survey approach was used that included the opinions of health experts
and tourists. To develop the survey instrument, library studies and Delphi method were used, which according to the experts, 37
final factors were used to design the questionnaire. Ensuring the validity and reliability of the questionnaire, 330 health tourists in
Yazd were solicited through the survey. Using exploratory factor analysis, 7 major components were named based on items; this
way, a structural model of the study was formed, which was fitted in the process of confirmatory factor analysis and the
significance of the components was confirmed.

According to the amount of variance explained, the standards of medical service centers with 32.358, information
technology with 14.696, banking with 7.63, attractions with 5.48, international standards with a value of 4.612, the diversity of
health services with a value of 2.820 and government programs with a value of 1.952, respectively, have the most significant
effect on the Yazd health tourism supply chain.

The final output of this study is a measurement model of health tourism supply chain in Yazd province, in which the
factors are categorized and suggestions were made to improve the factors.