Applying New Technologies and Digital Marketing to Engage Audiences in Education

Given the importance of using the Internet and its related technologies for marketing in today's business environment, it has created intense competition among various entities and organizations and has led organizations to use different ways to succeed. There is a comprehensive overview of the types of digital marketing. The purpose of this study is to introduce digital marketing practices that can be used in the field of education and to succeed in marketing the performance of businesses that are active in the field of education. According to the theoretical foundations of this study, three types of social media marketing, email marketing, and content marketing can be identified as digital marketing practices that can be of particular use in education. Therefore, they are recommended to the managers of relevant organizations.