Explain the causal and interventional Conditions of corporate brand development
Article Type:
Research/Original Article (دارای رتبه معتبر)

This Paper aim is Identificating and Explaining the field of causal and interventional Conditions in the corporate brand development.


This research aims to be applied and developed. From the point of view of data collection, it is of mixed research design used in this study were intertwined together. With library studies and Delphi interviews with the elite group related to the subject of the causal and interventional Conditions of corporate brand development was identified, And by arranging and providing a Researcher  made questionnaire on a scale of 1 to 10 degrees to determine the importance of each of the Dimensions and items in the community of experts and university professors in the field of Corporate Brand ranked and prioritized each of them on the basis of analysis of variance Friedman, using statistical software «SPSS» were analyzed.


The results showed that and in terms of the causal Conditions: 1) management and leadership, 2) organizational conditions, 3) human resources, & 4) physical conditions of the organization; and also of the interventional Conditions: 1) economic, 2) scientific production, 3) competitive advantage, 4) customer orientation, 5) cultural and social, 6) communication and advertising, 7) political, 8) Universal value, & 9) sports and recreation; In each of these dimensions, the identified items were also prioritized.


In order to achieve competitive advantage, Islamic Azad University should use thementioned dimensions in the development of organizational brand.

Journal of Brand Management, Volume:6 Issue: 2, 2020
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 990,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 50 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!