The Factors Affected on Urban Elements from Citizens Perspectives (Case Study: District one of Shiraz Municipality)

The city is a place for activities and various cultural, social, administrative, commercial, and … that functions in which different urban elements and components are organized in an orderly, coordinated, manner with visual and physical values. The most important thing coming to mind when thinking of urban space is identity, and the primary sign of identity of any city or region will be its landscape. The use of monuments and elements in the city can serve as a barrier to the destruction of people’s identity, culture and history. Having taken a descriptive-analytical approach, this research tries to investigate the use of monuments and elements in raising cultural awareness and the extent to which citizens pay attention to such urban elements. First, the relevant concepts and theories were reviewed, which suggested a strong identity, mental and cultural relationship between citizens and the culturally-appropriate monuments and elements. Then, we divided all affecting factors of urban elements into four main groups, and studied them within the limit of the 1st municipal district of Shiraz. Finally, the findings and general suggestions were put forth. To analyze the data collected through an electronic questionnaire, which was distributed in the 1st municipal district of Shiraz and online communities, we used the SPSS software. First, we ran the Friedman hypothesis test followed by the one-sample t-test to investigate the attributes and different groups. The results showed that the elements could have a significant effect on the urban identity. According to the findings, the mental aspect from among different groups and environmental quality, identity as well as metaphorical references from among the indicators were ranked first from the citizens’ point of view.