Investigating the Indicators and Subjective Patterns of the Majority of Experts in People's Visual Perception of the Rural Environment Appearance

The environment appearance as part of the rural landscape defining the functional personality of the spaces plays an effective role in people's visual perception of the rural environment. Just as in the process of landscape formation, the interior environment of human life must have the necessary quality; its external environment must also have the necessary visual criteria. The present research employs a mixed (quantitative-qualitative) method which is fundamental in terms of goal, exploratory in terms of nature, and a descriptive survey in terms of data collection. The population under study consisted of 21 experts in the field of architecture, urbanization, and rural planning, interviewed using a questionnaire resulted from document content analysis and Delphi survey non-randomly targeted. The extraction indices of the third round of the Delphi were analyzed using SPSS software and through Q Factor Analysis and calculating the weight mean and standard deviation. The results showed that the four dominant subjective patterns for the experts in order of priority include: landscape beauty, readability, clarity, and reading environment, and the highest percentage of explained variance is related to the landscape beauty factor with 35.556%, indicating the importance and priority of this factor. Among the indicators proposed in these subjective patterns, sign (7.619), landscape (7.476) and form (7.381) also had respectively the highest weight mean and the highest impact from the point of view of the community of experts on people's visual perception of the image of the village environment.