New Look at Common Analogies in Language and Culture

To describe gemstones, jewelry components, and scientific properties, jewelry has its own vocabulary. The object of the current study is samples of folk jewellery in the spatio-temporal scale. The subject of the research is artistic-figurative-semantic ideas embodied in jewellery. The problem of the study is establishing the similarities of the main categories and types of jewellery in macro-time and macro-space on the basis of comparative research. The purpose of the work is to reveal the etiology of the revealed community of global jewellery. The results of the study showed that the revealed similarities of the indicated jewellery are determined by the identity of figurative and symbolic ideas that arose from ancient times, as a result of the collective unconscious. The similarities of the studied objects are also determined by the commonality of associations, the lepton basis of human thinking.