The Social Responsibility Strategy in State Banks with Iranian Islamic CultureApproach

Banks are considered the countries’economic development engine through collecting small and wandering capitals in economic system and granting privilege besides providing banking and financial services through various strategies. Banking activities with any related strategy are done in community domain and banks can not be indifferent to their responsibilities toward the society in which they perform their activities. One of the most practical, and yet efficient new strategies of the banks is the careful and accurate use of CSR strategy. Banks can create a positive image regarding their brand and improve their economic function by means of their social responsibility strategy. In our country, cultural features consist of national and ancient customs and traditions while being Islamic and religious. Since the adopted strategy in banks in social responsibility domain have mostly western origin and have been compiled based on those societies’ features, then a new approach for the use of this strategy is necessary. This research has been done based on deep interviews with 10 university and banking system experts and fulfilling the theoretical saturation hypothesis.Via Tem Analaysis method, four main domains were extracted from the contents of the interviews which separately consist of 15 cultural features in clients’ domain, 14 cultural features in staff’s domain, 14 cultural features in community domain and cultural features in environment’s domain, totally 52 features were recognized so that with a new approach to be able to compile and implement the state banks’ social responsibility strategy with Iranian Islamic approach.