The Moderating Effect of Matching With Import Standards of Other Countries on Perceived Barriers of Export

The purpose of this research is to assess the effect of matching with import standards of other countries on perceived barriers of export and export performance of Pegah Company. The research is applicable in nature and used a descriptive-survey method. The statistical population of the study consists of all managers and individuals who are active in the 10 export sectors of Pegah Company. The number of statistical population is undetermined and the chosen sample size is 384 by choosing unconfirmed judgments. In the present study, the field method is used to collect the initial data and the five-choice Likert questionnaire is used for gathering data and the library method is used for collecting secondary data. The results of the research show that export commitment has a significantly positive effect on export performance, export experience has a significantly positive effect on export performance, export commitment has a significantly positive effect on perceived export barriers, export experience has a significantly positive effect on perceived export barriers, perceived export barriers Export performance has a significantly positive effect, and there is a significantly positive effect of adaptation on export performance.