Designing the Competitiveness Pattern in Iran's Sports Services Industry

The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry.

The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers and specialists, business owners active in sports services which statistical samples were selected Purposeful and available. For gathering data was used research-made questionnaire and content validity of questionnaire was confirmed by 14 experts. Also, its reliability was calculated by Cronbach’s alpha (0.964) and composite reliability. To evaluate the fit of the model, Structural Equation Modeling is used from the PAL software.

The results showed that market ecosystem factor has a direct, positive and significant effect on market management (0.182), market making (0.725) and market capability (0.216). The market maker also had a direct, positive and significant effect on market capability (0.660), market management (0.664) and market competitiveness (0.244). In addition, market capability has a direct, positive and meaningful effect on market competitiveness (0.336), but did not have a significant effect on market management (0.001). Finally, the effect of variable market management on the competitiveness (0.173) was positive and significant.

Based on the design framework explained in this study, competitiveness in the market for sports services requires the development of the business ecosystem, the agility of market structure and market functional capabilities, but ultimately by the components of market management Takes place.