An Analysis of the Factors Affecting Organizers' Perception of Cultural Tourism Events Case study: Ferdowsi Commemoration Event

Event tourism as one of the types of tourism that according to Getz, has been proposed in the tourism industry and research community for several decades, is one of the important motivating factors in tourism and in programs. The development and marketing of most areas is an important factor. With this description, in recent decades, the event management sector is evolving and becoming a strong industry that has been considered through the development of communities. In this regard, in order to achieve success, it is necessary to pay attention not only to the shareholders, but also to all groups and individuals who influence or are affected by the development of the event in any way.
The present study was organized in line with regional development by event management which has identified, prioritized and analyzed different dimensions of the success that affects the perception of organizers.

In this study with combined methodology and descriptive-analytical survey method, different dimensions of the components that affect the perception of organizers are identified, prioritized and analyzed.For this purpose, the various dimensions categorized by the panel of experts, and all the effective components on the perception of the organizers were presented. Afterwards, by a questionnaire among 50 organizers of the Ferdowsi commemoration in Toos area of Mashhad city, which were selected by Delphi counting technique, their perception of event was measured and then analyzed by fuzzy TOPSIS method.

In this research, in a step beyond the previous researches, the dimensions affecting the event have been prioritized, and provide a more detailed roadmap for the organizers on how to pay attention to the dimensions affecting the success of an event.The results show that physical perception with the first rank has the greatest impact on the process of understanding the event for the organizers. In other words, physical space, accessibility, infrastructure development, diverse and aesthetic content qualities, and imagery can create a better and more effective understanding in management of events.s.